Digital transformation is changing the way businesses operate by integrating digital technology into various aspects of a business. It is a never-ending process that requires organizations to constantly look at new technologies and platforms.
It is a way to improve the customer experience using technology, but instead of focusing on a single channel or function, you shift the focus onto how your digital transformation affects your customers and helps them achieve their goals.
Today’s organizations need to continuously transform themselves in order to stay relevant in a changing environment. The combination of customer experience analytics, artificial intelligence and cloud enablement are helping enterprises make the right decisions with speed and accuracy.
What is an Ideal Digital Transformation Framework for your Business?
There are countless ways businesses can transform their work through digital technology. But what is an ideal digital transformation framework for your business? Consider customer experience and operational agility, among other things, when diving into new technologies.
A successful digital transformation framework ensures that customers are delighted, digital technology is integrated in every aspect of the organization to improve business operations and employee experiences, and employees feel empowered to accomplish their work.
The digital transformation framework comprises of multi-faceted components which make it easy for the organization to undertake a successful journey towards its goals.
Here are some of the vital touch points of a successful digital transformation framework: Customer experience, Operational agility, Culture and leadership, Workforce enablement, Digital technology integration, Data privacy and security.
Stages of Digital Transformation:
Digital transformation is one of the most important trends in business, shaping how companies work, market and innovate. The six stages of digital transformation framework helps you understand where you’re at on your path to becoming a digital business, and how to get to where you want to be.
Stage 1: Business as Usual
The first stage of digital transformation is the business-as-usual stage. It’s driven by an understanding that the existing business model is not relevant in a digital era and must be transformed to reflect new realities. At the same time, organizations are often reluctant to give up their comfortable culture, practices, and operational models — all of which were shaped for the times when there was no Internet.
Stage 2: Present and Active
In this stage, there are pockets of digital innovation, but the overall organization is not digitally mature. Concepts, ideas and best practices are being explored in the margins by individuals, who tend to be more adventurous, curious and open minded about change. These pockets represent opportunities for organizations to scale cross-cutting ideas into broader initiatives or programs that can transform the enterprise.
Stage 3: Formalized
The Formalization stage is the third stage of Digital Transformation. Organizations will have to take on a leadership role in the journey of digital transformation.
This stage is often marked by the adoption of a designated “chief transformation officer,” who brings executive sponsorship and resources from the top. It can also be identified by an increased number of employees and departments engaged in continuous digital transformation initiatives.
Stage 4: Strategic
Stage 4 is when individuals and individual teams at all levels work together to build a shared understanding of the organization’s goals, plans, and purpose—and how digital technologies can support these outcomes. Each team cultivates their own unique insights about the way their work contributes to others’ success and overall strategies. Those insights become part of shared strategies for how groups combine their resources toward creating new opportunities that leverage their strengths as new strategic directions are identified and adopted across the organization.
Stage 5: Converged
In the convergence stage, a team is formed to guide strategy and operations based on business and customer- driven goals. The infrastructure of the organization takes shape as roles, expertise, models, processes and systems to support transformation are solidified. The organization embraces a culture of innovation, agility and learning with everyone involved in contributing to the success of the digital direction.
This stage of digital transformation is the most complex.
Stage 6: Innovative and Adaptive
As organizations move through the stages, they become more flexible and adaptable. They are able to respond faster to new ideas and changes in their environments. Digital transformation becomes a way of business as executives and strategists recognize that change is constant.
In this stage, executives have accepted that change is constant. They have made the time for experimentation and are acting upon not just new technology but trends in customer behavior, regulation, and competition. Rather than the traditional approach of piloting new initiatives one at a time, firms now experiment with several new services and business models simultaneously on a small scale—before scaling them up to full-scale deployment that requires a larger investment.
Digital transformation is a Need and Not an Option Anymore!
Digital transformation is a must for organizations across the globe. Companies have always dealt with changes in customer demands but, with the arrival of the COVID-19 pandemic and its aftershocks, they will now need to transform their operations as well. Adapting to digital transformation in a matter of time could be a challenge for many organizations. So we are here to simplify your understanding and bring clarity to the entire process.
Digital transformation, a window into the future
A digital transformation is not only a necessary change, but also an opportunity to reinvent your business model, enhance your customer experience and increase any possible market share. To be able to achieve this you need a vision of the future and planning to achieve it. This requires strategic planning, innovation and strategy.
Companies are adopting Digital transformation shift?
Now at this point, the main concern is either company are shifting towards tis digital transformation?
According to the recent studies, growing number of companies are already making the transition towards a more digital organization, with an increased focus on building systems and processes around data. They have realized that technology has brought about real change in their industry, and are catching up with these technological evolutions by making their operations smarter. While change is hard, the digital transformation is an opportunity for your company to stay competitive in today’s changing market.